Now in its 19th year and second under the new ownership of Media 10, 100% Design returns as a key event supporting the design industry; promoting the best in global design and uncovering emerging brands. This year is the show’s biggest ever with 3000 sqm of additional floor space and features including Sustainable Materials, Co-Design, 3D Printing and Urban Agriculture will inspire this years show focus. This year’s visual concept and show theme is ‘Creative Balance’.
This was conceived by communications design agency Thomas.Matthews and provides the exhibition’s visual identity and an exploration of creative process and its value in the commercial world. Following last year’s success, the curation of the show will again focus on four industry sectors, each arranged around a central ‘hub’ by a different designers – Interiors by Talenthouse, Office by TILT, Kitchen & Bathroom, Eco Design & Build by Material Lab – creating clear navigation for visitors.
New sections have been added including ‘Gateway’, which provides an opportunity for early-career designers to be recognised at the show. Nations, including France, Italy, Portugal, Argentina, South Korea, Taiwan and China are showcasing their design prowess in the International Pavilions.
British designer Benjamin Hubert will create the 2013 auditorium, providing a dramatic backdrop to ‘Talks With 100% Design’. Confirmed speakers include Tom Dyckhoff, chairing a panel debate on UK Architecture and a session from New London Architecture with Peter Murray. Giulio Cappellini will headline Thursday’s programme, with subsequent sessions being staged with the RSA, Frame Magazine and The British Council.