The Taste of Change – design for food – Design Contest

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RECIPROCITY design Liege is an initiative of the Province of Liege and the Provincial Centre for Arts and Crafts of Liege (Office Provincial des Métiers d’Art de Liege – OPMA). Formerly called the International Design Biennial of Liege, which started in 2002, the first edition of RECIPROCITY design liège took place from 4 – 28 October 2012 and presented 25 exhibitions, a series of lectures, debates and a range of other activities, attracting more than 40,000 participants (see full programme on Now a triennial, the next edition will be held from 1 October – 1 November 2015, with Wallonie Design in charge of general management and art direction entrusted to Giovanna Massoni.


Committed to its core principles, ‘reciprocity’ and design for social innovation are still the main threads of RECIPROCITY 2015. As a laboratory and showcase of ‘best practices’, RECIPROCITY brings together numerous local, cross-border (Euregio Meuse-Rhine) and international actors in order to generate debate among the public, professionals, and media on the role played by design today.


Social design; designers and citizens participation to the innovation of public services; teaching and learning as the cradle for new awareness on the role of the designer; new models of creation, manufacturing and micro-entrepreneurship… will be the subject of a common reflection at this international event, created in 2012 as a meeting place and working instrument for continuous, participative and sustainable development.


The 2015 edition will focus on problems challenges connected to the local reality of the city centre and the province of Liege, especially on social cohesion and food: the link between the development of short food supply chains in the food industry and design – new systems of collaboration, preservation and distribution.

RECIPROCITY also opens up to architecture and graphic design, which are addressed as spaces of reflection linked to the processes of social and economic innovation in a city or province.



Application deadline: 30 March 2015

In the framework of RECIPROCITY design liège 2015, an international call for entries is addressed to schools, students & designers (product design, graphic design, interior architecture, service design, design for social innovation).


The subject is not Food Design but rather Design for Food, in line with the theme of the EXPO Milano 2015 in Milan: Feed the Planet. Energy for Life.
The Taste of Change encompasses the change of habits, lifestyles, food consumption, conservation, production and distribution, bio- and cultural diversity.


Through tools and ingredients we use on a daily basis to feed ourselves, today’s design questions and provides objects, services and systems which foster innovation. Design also gives a sense of responsibility to the basic need of feeding ourselves, by providing sustainable solutions for preparing, preserving and sharing food that:

  • reduces energy consumption during cooking and conserving
  • minimizes food and packaging waste
  • highlights food quality (health, food hygiene)
  • teaches culinary traditions, bio- and cultural diversity
  • enhances space, objects and meals with a sense of social cohesion
  • develops sustainable distribution and community-based systems (new forms of catering, pop-up restaurants & street food)
  • creates local networks for production (urban gardens, short-food supply chains) and distribution (joint purchases)

The exhibition will focus on a number of topics:

  • the meal (objects and spaces)
  • cooking and food preservation
  • projects, systems and services of production and distribution in the food industry
  • culinary traditions, quality of ingredients, bio- and cultural diversity



Title: The Taste of Change – design for food
Final selection: 60 objects/projects
Location: Musée de la Vie wallonne – Espace Saint-Antoine, Liege, Belgium
Curator: Giovanna Massoni
Scenographer: TBD
Three Awards (International, Euregio, Wallonia) of €5.000
Launch of the call for entries: 1 October 2014
Application deadline: 30 March 2015