Pubblicato il 29 Ottobre 2014 Di

Hailing under the theme of “Original”, the second edition of Downtown Design, the Dubai-based exclusive hub featuring the best in global commercial design.The Venue, Downtown Dubai, at the base of Burj Khalifa, the world’s tallest building, which anchors Emaar’s thriving lifestyle destination billed as The Centre of Now. Centered on the theme of “original”, this year’s edition will showcase companies and brands who continue to define the evolution of design. GioPonti_D1531 Punteggiato Rubelli_LR
Molteni&C, distributed by FINASI in the UAE, will present the exclusive Gio Ponti Collection.
A collection of furnishings designed by Gio Ponti between 1935 (chair for the first Montecatini Building), the 1950s (bookcase, bureau, small table, picture frames and rug for Casa Ponti in via Dezza in Milan, 1956- 57) and the 1970 (foldable seat of “Apta”serie). An already emblematic collection, produced thanks to an exclusive agreement signed with Ponti’s heirs and with the artistic direction of Cerri&Associati, after lengthy
research and study of the prototypes.
As Gio Ponti’s nephew, Salvatore Licitra, says, “As Italians and Milanese, we have a duty to make people aware of Ponti’s heritage and to reveal a littleknown archive. There are numerous forgotten works and products to be reedited, which also offer us a chance to understand the man, his work and a crucial moment in Italian architecture and design.”