Thai “Craftology” Draws Record Crowds in Milan
For the fourth consecutive year, Thailand’s Slow Hand Design presented the best of contemporary Thai design at Superstudio Più, the eminent off-site event that takes place during the famed Salone Internazionale del Mobile (Milan Furniture Fair), the world’s leading design and furniture fair.
The 2014 edition ran from 8-13 April where the Thai Craftology pavilion attracted thousands of international visitors daily. Eager fair-goers were instantly drawn to the ‘7 Hipsters Showcases’ – featuring the latest Thai designs from Anon Pairot, Dots Design Studio, Korakot, Labrador, Srinlim, Thinkk Studio and Qualy – each outfit personally selected to give show-goers a taste of new-generation trends.
Over the past four years, Slow Hand Design has brought the world up to date on the last half-century of design development in Thailand. This year the presentation highlighted how Thailand’s design industry is adapting to the changing international market via what is called “Thai Craftology” – a mixture of craft and technology and a new phase for the evolution of contemporary Thai design.
Exhibition viewers were able to learn more about the creative process of Thai design from the kingdom’s leading young designers, who were available to answer questions, exchange views and ideas and discuss their creations with visitors to the fair.