The Design Museum and Big Dance invited children between the ages of 5 and 16 to design a travel card holder to coincide with the Big Dance 2014, capturing the theme of Dancing Places.

The winning travel card holder was designed by Berenice Carrier, aged 8, from North London and goes on sale in the Design Museum Shop on Saturday 15 April, priced at £2.50.

‘When the ballerina dances the books become alive and dance! There are letters coming out of them that makes the librarian want to dance too!’
Berenice Carrier, aged 8

Judges selecting the final winner included Design Museum Retail and Learning Managers, Rachel Attfield – Creative Projects Manager, Siobhan Davies Dance, Graphic designers Joe and Ana from MultiAdaptor and Stephanie Hartman – Design Museum Volunteer.

The design was chosen because it brings the essence of dance, and the experiences of everyday life together. The judges felt that there were lots of charming details which made them smile, and that it successfully captured a narrative while inviting you to create your own interpretation. The illustration represents a quiet space that is now alive with energy.

Notes to editors

Big Dance festival will take place from 5 – 13 July 2014

Big Dance is a biennial celebration of dance and dancing with 9 days of dance events in unusual places throughout the UK – shopping centres, parks, lidos, galleries and stations. For more information visit bigdance.org.uk.

Big Dance is the UK’s biggest celebration of all types of dance, for all ages and all levels of ability. Big Dance 2012 was the UK’s biggest ever celebration of dance. Over 3,500 events took place all sorts of locations – lidos, shopping centres, parks, palaces, schools, high streets and squares – in all dance styles, as part of the London 2012 Festival, which was the culmination of the Cultural Olympiad. The story of 2012 and Big Dance in 2006, 2008 and 2010 are all captured at Big Dance Legacy Website.