OFFECCT’S at the Salone Internazionale del Mobile
Offecct will participate at the 2013 edition of the Salone Internazionale del Mobile in Milan – known as the largest design trade fair in the world. The fair is located at Rho Fiera and Offecct will exhibit in pavilion 20, stand E18. The fair is open April 9th – 14th, 9.30 am to 6.30 pm.
Offecct will present many new and exciting products from renowned designers such as Cate&Nelson, Formfjord, Jean-Marie Massaud, Knudsen Berg Hindenes, Luca Nichetto, Mattias Stenberg, Nendo, Richard Hutten and UNStudio.
Offecct is also proud to present OFFECCT LAB, a new strategic initiative designed to concentrate Offecct’s efforts in the development of new solutions and new products. The two first tangible results of OFFECCT LAB are AIRBERG and CAPE. AIRBERG is a challenging piece of seating furniture designed by famous French designer Jean-Marie Massaud and a result of experimenting with new seating typologies. Cape, design by one of the greatest names on the contemporary design scene; the Japanese designer Nendo, is a complex chair with an elegant look and extremely thin dimensions.
Besides the experimental LAB venture Offecct also presents the NEWS-13 and UPGRADES-13 initiatives.
Offecct’s NEWS-13 initiative includes the following novelties:
• LINEA, sofa system, design by Luca Nichetto
• ISLANDS, seating furniture, design by Jean-Marie Massaud
• PIX, acoustic wall panel, design by Jean-Marie Massaud
• NETFRAME, sofa and easy chair, design by Cate&Nelson
• BOP, chair, design by Knudsen Berg Hindenes
• CARRY ON, stool, design by Mattias Stenberg
• SOUNDWAVE STAND, stand for acoustic panels, design by Richard Hutten
In addition to NEWS 2013 two products will be launched for the first time in Milan:
• STUDIO, seating furniture system, design by Ben van Berkel, UNStudio
• CIRCUS, table, design by Formfjord
Offecct’s UPGRADES-13 initiative presents the new concepts for optimal customization:
• OFFECCT SELECTED PATTERNSTM
• OFFECCT FLEXICOLOUR
SELECTED PATTERNS™ includes OFFECCT PATTERNS and OFFECCT STITCHES.
OFFECCT PATTERNS comprises possibilities to customize parts of Offecct’s collection with carefully selected and exclusive patterns that reinforce the character of the product and gives it a unique expression.
OFFECCT STITCHES are exclusive decorative stitching in six executions which creates possibility to an individual addition in combination of design and elegance.
The seams for SELECTED PATTERNS are available in 12 colours: Beige, black, brown, dark blue, dark green, dark grey, grey, neon green, neon orange, orange, red and white.
FLEXICOLOUR offers a broad selection of RAL colors for lacquer of metal frames, legs for sofas etc. and complements the existing options in chrome, white, silver and black.